Find Competitor PBNs
with Linxact Lens

Strengthen your network and SEO strategy with our PBN data.
Linxact Lens dashboard showing PBN data for a target domain: visible and hidden backlinks, referring domains, TLD distribution, and a PBN backlink table

Tools Like Ahrefs Miss Millions of Hidden PBNs and Don't Flag Visible PBN Links. Linxact Lens Solves This.

By Studying These PBN Aspects, You'll Uncover Key Ranking Drivers and Surpass Your Competitors:

Domain acquisition strategy, hosting, authority metrics, topical relevance, anchor text distribution, link architecture (internal and outbound), trust signals such as social media profiles, contact information, email addresses, content quality, publishing frequency, indexing, crawling behaviors and more.
The trend is clear: SEO is getting more difficult and SEOs are more and more shifting to PBNs for link authority. We outrank them by building better PBNs with insights from Linxact.
Marc Möller
Marc Möller
Founder & SEO Director at EcomExperts.au

Linxact PBN Index

4.2M
PBN Root Domains Artificially Boosting Sites in Google*

Matched & Hidden

2.0M
PBN URLs*

Exclusive Data

1TB
Hiding PBN Root Domains*

Analysis Scope

82M
Registered Root Domains**

Index Updates

3mo
Fresh Data Every Quarter
Linxact Lens

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PBNs & Hidden Links

What Is a Private Blog Network (PBN)?

A Private Blog Network (PBN) is a network of websites built on expired or auctioned domains to leverage existing link authority for boosting a target site's rankings in the SERPs. These sites strategically pass authority through backlinks, making them a powerful tool in SEO.

Because PBNs violate Google's guidelines, SEOs take precautions to minimize footprints and reduce the risk of detection, both algorithmic and manual, to avoid penalties.

Diagram of a Private Blog Network passing link authority to a money site

What Is a Hidden Backlink?

A hidden backlink is an outbound link invisible to most SEO tools but still indexed by Google, helping obscure PBNs while preserving their ranking power. SEOs achieve this through crawler-specific cloaking, including:

  • .htaccess rules & server-side scripts to block most SEO crawlers (Ahrefs, Majestic, Semrush) while allowing Googlebot access, using methods like user-agent or IP filtering.
  • Link cloaking to selectively display outbound links only to Googlebot while keeping them hidden from other visitors and bots.

There are many techniques to hide PBNs from competitors.

Diagram of a hidden backlink served to Googlebot but hidden from SEO crawlers

What Is a Hidden PBN?

A hidden PBN is a stealth network designed to avoid detection while influencing rankings. Unlike visible PBNs, it hides outbound links from most crawlers but allows Googlebot to see the links.

By staying stealth, hidden PBNs secure rankings without competitors replicating or reporting them as long as they don't use Linxact Lens.

Diagram of a hidden PBN staying invisible to SEO tools

What Is a Private Blog Network (PBN)?

A Private Blog Network (PBN) is a network of websites built on expired or auctioned domains to leverage existing link authority for boosting a target site's rankings in the SERPs. These sites strategically pass authority through backlinks, making them a powerful tool in SEO.

Because PBNs violate Google's guidelines, SEOs take precautions to minimize footprints and reduce the risk of detection, both algorithmic and manual, to avoid penalties.

Diagram of a Private Blog Network passing link authority to a money site

Linxact Lens gives you the SEO intelligence you need to win in the toughest markets.

Whether you're an SEO professional at an agency or an iGaming affiliate, Linxact has you covered.

Try Linxact Lens
Beyond SEO. Into the Dark.
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